It Can Be This Way Always cover
Shop Iconic Austin

It Can Be This Way Always: Images from the Kerrville Folk Festival

Regular price $35.00 $0.00 Unit price per
Shipping calculated at checkout.

For fifty years, music fans, hippies, artists, and songwriters have converged each spring on Quiet Valley Ranch in the Texas Hill Country. They are drawn by the thousands to the annual Kerrville Folk Festival, a weeks-long gathering of musical greats and ordinary people living in an intentional community marked by radical acceptance and the love of song.

At the festival, David Johnson is known as Photo Dave, the guy who lugs around a large-format camera and captures the moments that make Kerrville special. It Can Be This Way Always collects eighty images from the past decade. Portraits of attendees and volunteers accompany scenes of stage performances, campfire jam sessions, and vans repurposed into coffee stands. In these images we see the temporary, makeshift world that festivalgoers create, a place where eccentricities are the norm and music is the foundation of friendship and unity. “It can be this way always” is a popular saying at Kerrville: simultaneously optimistic and wistful like a good folk song—or a photograph from your best life.